Support in digital transformation processes.
For the past few years, we have been witnessing a technological revolution involving, on the one hand, the collection and processing of large amounts of data (Big Data), and on the other, their rapid and effective use through different channels.
In the insurance market, this translates into an all-round change in the business model, revised according to the new paradigms of digitalisation: the analysis of the data collected constitutes the real competitive advantage and, if appropriately calibrated, makes it possible, for example, to propose tailor-made offers to clusters of prospects or to identify applications in the area of Risk Management or Fraud Prevention departments.
We have contributed to the evolution of the following systems:
{ "slidesPerView": 1, "slidesPerGroup": 1, "spaceBetween": 25, "centeredSlides": true, "grabCursor": true, "loop":false, "autoplay": { "delay": 4000, "disableOnInteraction": true }, "pagination": { "el": ".swiper-pagination", "clickable": true }, "navigation": { "nextEl": ".swiper-button-next", "prevEl": ".swiper-button-prev" }, "breakpoints": { "768": { "slidesPerView": 2, "slidesPerGroup": 2, "centeredSlides": true, "spaceBetween": 25 }, "992": { "slidesPerView": 3, "slidesPerGroup": 3, "centeredSlides": false, "spaceBetween": 25 }, "1200": { "slidesPerView": 3, "slidesPerGroup": 3, "centeredSlides": false, "spaceBetween": 25 } } }
Therefore, the need for change is particularly acute, so much so that the major insurance companies in Italy are investing in Insurtech, the new frontier of digital transformation, with the aim of migrating all applications to the cloud so that they can be fast, streamlined, and accessible by multiple business functions, enhancing multichannel B2B and B2C applications, anticipating issues related to Cybersecurity, consolidating software life cycle management processes, implementing Data Analysis projects, and making use of artificial intelligence for chatbots that can help potential customers in building a tailored offer, in some cases replacing the agency network.
Lynx, with its expert consultants in processes, innovative technologies, and IT security, is able to support its insurance clients throughout their digital transformation process. The main areas of interest in which it has gained strong expertise are the following:
- Core Life and Non-LifeWe develop solutions, both legacy and departmental, for the complete management of Core processes in Life and Non-Life insurance.
- CRM
SystemsWe streamline sales processes with custom solutions or by using industry-leading products (Salesforce, Dynamics) - Document Systems and Electronic SignaturesWe support the use of simple and innovative systems and products for paperless management.
- Multi-channel Systems (Internet and Mobile banking)We guide the evolution of B2B and B2C channels, with the development of dedicated solutions.