Lynx signs three-year sponsorship with number 34 in the ATP ranking
Technology and tennis have gone hand in hand for a long time. Just think of the Hawkeye, the electronic line judge, which has replaced the real ones in recent tournaments due to Covid. Tennis is also an international sport, which is why many hi-tech brands decide to become sponsors. The latest name to get involved is the Lynx Group, which has officially entered the big family of Italian tennis with Lorenzo Sonego.
Lynx's investment in young talent
Lorenzo Sonego is the current number 34 in the ATP ranking and is on the rise. Lynx Group, a company that believes in young people and invests in their future, will be the Main Partner of the Italian player for the next three years.
The initiatives through which the partnership will develop will support the professional activities of Lynx Group and the sporting activities of Lorenzo Sonego. They will focus on the Italian market through targeted activities at the Italian BNL International Tennis Tournament and the ATP Finals in Turin.
In short, Lorenzo Sonego has found an ideal ally to highlight his work ethic and his management’s great passion for tennis.
"For us, supporting Lorenzo means investing in a model that we feel is very close to our own. Lorenzo is young and tenacious, with a mindset centred on hard work, planning, and vision. That is an essential mix to achieve success – for him in tennis, a sport we love, and for us in the world of IT consulting, a business we have been cultivating for over 20 years.”
Matteo Moretti, President of the Lynx Group.